A Social Media Tactic?
May 2, 2008 by leahmcchesney
Has the declining effectivenss of printed advertising (newspapers, magazines and direct mailings) led to this? Social media tactics gone wrong?
This ’spy’ video makes its’ point, and don’t get me wrong, there is some outstanding info in the video, BUT… was it effective as a social media tactic? Was it in fact a social media tactic? It certainly didn’t have a viral effect if it was meant to be so (few hits).
Most commercials and print ads are laughable and mind numbing, they show a product but do not tell me why to buy it. Wouldn’t a professional commercial start a positive conversation if it had the type of meaningful information shown in this video?
I think Ford should quit trying to be safe in their print and TV ads and stop telling me to put ‘Mercury on my List’ or ‘Think Ford First’ and show me what they do have to offer (note, I do not drive a Ford) similar to the information in this video.
This video begs the question…is this material being promoted in a back handed way, produced and meant to look like ‘leaked’ information?
2 Responses to “A Social Media Tactic?”
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Lori Laurent Smith
leahmcchesney
charliecurve
If you go to cardatavideo.com, they have Chevy advertising. I don’t know exactly where they got the video, but it looks pretty even-handed to me.
I have three opinions in response to your article;
1>I think society as a whole has become very lazy and simple minded. People don’t want to think anymore.
2>The Internet has created an atmosphere where it is very easy to shop around for the lowest price available, regardless of the product, resulting in less focus on quality, features, benefits, or brand recognition. In such a market, price will dictate purchases 9/10 times.
3>Differentiation (sp) - For years, advertising has used the feature/benefit route to promote their product. With everyone looking and sounding alike, the general audience became numb to the advertisments leading to the creative marketing efforts we see today.
Cheers! Jason Ast