Mediameme

Steve Rubel, Brian Solis, David Armano, Robert Scoble, Jason Calacanis, Scott Monty, Dave Winer, Ann Handley, Ken Burbary, Leo LaPorte, Guy Kawasaki + Greg Verdino all do it.

It may be the only thing Loic LeMeur & Chris Brogan agree upon.

I rock one too.

Is Posterizing right for you?

In searching for my favorite craigslist feature, the ‘best of’, I found what appears to be their new blog. Which makes perfect sense for this militantly customer-focused company whose CEO notoriously turned down advertising because he didn’t think that’s what his customers wanted to see on the web site.

Every entry relates back to the common topic of craigslist: interesting and arcane. Nice poke at monster.com. Great follow up piece on that gut-wrenching story about the Oregon man whose worldly possessions were picked clean from his home as a result of an anonymously posted message / hoax on craigslist.

If you know me IRL, you know how passionate I am that people should blog, podcast or vlog (video).  The internet gives each and every one of us the ability to transmit our content — our voice — forever. Imagine your great, great, great, great grand-daughter watching your Christmas video (when the cat knocked the tree over…again) or reading your thoughts about being pregnant with her great, great, great grandmother.

In a business context, I get asked this ALL THE TIME: why should I blog? I’ve heard it all: “I work for minimum wage at a…deli, dry cleaner, coffee shop and when I’m off the clock, I’m off” OR “I have enough to do in my day job as a corporate executive and I’m already working 60 hour weeks” OR “I’m at home with kids all day. Nothing interesting ever happens to me.” Do you want to stay working at a minimum wage/slave labor camp/job? If yes, stop reading.  If no, then start blogging.  Blog about photography, make-up or being a white-trash mom (NOT that everyone earning minimum wage is a white trash mom…it’s humor, folks).

If Craigslist can blog, so can you.  Start today.  Go to Blogger and sign up for free.  It will take 10 minutes to get your first entry posted.  Good luck!

GM now has a blog for their workers in Europe. It’s kind of like Twitter in 9 languages. This is in addition to their portal of corporate blogs and their newly launched uber-impressive corporate communications social media newsroom called GM Next.

Walmart quietly started a worker-recommendation site called Check Out in December that appears to be actual Walmart buyers posting comments about the good, bad and ugly of the products they are reviewing for their company.

Seems as though the Fortune 10 leaders are figuring out social media for themselves. If I was at the helm of a major agency or holding company with strong ties to the automotive industry, say like Interpublic, I would be re-reading the Kimberly-Clark case study from Good to Great this week.

Power to the people.

Ok, so it’s not enough that you’ve connected with everyone you’ve ever met in your entire life thanks to sites like Facebook or viewed about a thousand how to videos on YouTube so you know the best way to fold a tee-shirt. Now <drum roll> comes Friendfeed.

Friendfeed allows you to aggregate all of your web 2.0 subscriptions in one place: Digg, Flickr, Delicious, Twitter, YouTube, Facebook, your own blog feed — there are 28 services currently enrolled. You can see what all your friends are doing…who they are following, what pictures they are sharing, what videos they are viewing and who else in your network they know…it’s simultaneously creepy and voyeuristic. Here’s a high-level tour courtesy of demogirl.